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Happy 7th Birthday, Adore!

September 19, 2018

Filed in: About Adore

7 years ago I had a 4 year old, I had a 2 year old, I had been married for 7 years, I was finishing  my bachelors degree and I was getting ready to open the doors to Adore Bridal & Specialty.

Man, 7 years. On days like today, when I am sitting at the desk at Adore I feel like it was just yesterday. I feel like 7 years isn’t really that long of an amount of time.

But then I think about it like that. I think oh whoa, but now I have been married for 14 years, I  have an 11 year old, 9 year old, 3.5 year old twins and life looks SO much different. 7 years is a  TON of time and so much has changed between then and now.

When I first opened Adore I was opening a dream. I knew what I wanted and I couldn’t wait to provide something that I knew was unique, different and oh so needed to all my Central Illinois brides.

And the first year was amazing. You all welcomed us with open arms and put your trust in our little boutique.  

I was overwhelmed by the response. Sometimes I look back now and I think about the fact that I just jumped in. I just new that September 2, 2011 I was going to have brides who were going to  come and say yes to the dress.

I mean, I am not totally sure what gave me that confidence.  What it was that made me believe that that was going to happen, but 7 years later, who really cares. Because it did happen!

Now, I am not going to tell you that the last 7 years have been full of unicorns and roses.  In fact quite the opposite.

We have grown over the years, and the growth has been amazing, but it isn’t just the amount of brides that are finding the dress they Adore (see what I did there) that has grown but me.

I have also had to learn how to grow a business. And let me tell you, that has been all kinds of painful.

It has required me to sacrifice a lot and sometimes even unintentionally hurt people that I care deeply about. I have messed up royally and I have learned and ultimately, dug in deep and kept going.

2 years ago we moved into our new location, or as I call it, our forever home. I am beyond grateful for the 5 years in our “starter home.”  It will forever hold a place in my heart. But this place, this beautiful place, just brings my spirit joy.

Every detail was carefully designed and created. I will never forget the final furniture and decorations run that Kristi and i did in conjunction with market that year. The Ikea guy was convinced there was no way we were getting all that into my vehicle and I was super proud to prove him wrong. But then once we got to the hotel in Chicago we realized that the plants we bought weren’t exactly going to survive in a parking deck for the next 3 days….so yes, we brought them into the hotel with us…and got more than one very strange look from the couple on the elevator with us. I mean doesn’t everyone travel with their plants?

But I digress.

So here we sit, 7 years later, with a business that is beyond anything I could have imagined.   And yet, I know there is still so much more to come….yes I always have new ideas and plans up my sleeve that I can’t wait to share with you!

If you have followed us at all over the last 7 years you will notice that I don’t reference each year as an anniversary but instead a birthday.   

There is such a difference in the way that you celebrate a birthday versus an anniversary. So  every year we celebrate this birthday. This child of mine is 7 years old and 7 years young. I am so proud of where it has come in the last 7 years and i am beyond excited to continue growing it and to share with you all that we will continue to do and accomplish in the years to come.

There is so much life in this business, so buckle up because I can’t wait to share it all with you.



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